Good morning. It’s Wednesday, and these are the five USC, Los Angeles, and California stories you need to know for today.

1.

Theta Xi, the recently reinstated fraternity that has to make up for its relatively low social status by having a personality, launched an all-out marketing blitz for a party this Friday. Its Instagram has been rebranded “USC Touse” (top + house), and a massive “TOUSE” sign now adorns its house. They distributed merch, filmed a hilarious promo video, and even launched a website.

2.

The Department of Public Safety deleted two Instagram posts showing men being arrested on campus after students criticized the photos — and the mocking songs that accompanied them — in an ATVN segment. Assistant Chief David Carlisle told Morning, Trojan that “feedback from the campus community” spurred the takedowns.

3.

A new projection shows that nearly a quarter of the nation’s private, four-year colleges are at risk of closing in the next decade. Many are small and rural, but they collectively serve some 670,000 students. The Hechinger Report blamed the “long decline in the number of Americans who are going to college.”

4.

The California Science Center completed a sleek new building to house the space shuttle Endeavour, bringing the long-awaited upright display one step closer to opening. The museum next to USC said it plans to announce an opening date this summer, the LA Times reported.

5.

In other museum news: Erewhon will open a storefront at LACMA this weekend for members previewing the buzzy new David Geffen Galleries. The cafe will open to the general public on May 4, meaning you can soon spend more on a smoothie than a museum ticket without ever leaving the LACMA grounds. Peak LA?