USC will launch a $10 million initiative to fund generative artificial intelligence research. The Center for Generative AI and Society will pull faculty from Annenberg, Rossier, Iovine and Young, SCA and Viterbi in a multi-disciplinary effort to prepare students for professional landscapes where generative AI is — or soon will be — at play. “Our students are going to use this technology, and we need to teach them how to use it responsibly,” one USC official said.